Instagram Shut Down Hurt Twitter

When Twitter cut off Instagram from its API there were questions about the effect the move would have on Twitter. As it turns out the shutdown hurt Twitter’s quarter-over-quarter engagement per photo fell, while Instagram’s own engagement increased by 30 percent.

While Twitter has put a lot of stock in the Twitter Cards system, specifically Twitter Photo Cards, it turns out that most users would rather click on a link to view Instagram photos.

via Instagram Shut Down Hurt Twitter [Infographic] | The Blog Herald.

An interesting look at how the removal of viewing instagram photos on Twitter has actually hurt Twitter engagement.

1 Comment

  1. To know how significant this is, I guess one would have to view that against the counter-argument of what Twitter was losing by having its API open, and against how big the effect is compared to the increase or decrease in Twitter’s fortunes overall.

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